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Daily General Analysis

December 3, 2024

When exploring the most notable events of the day in the financial and technological world, some news stood out clearly and seem to have significant implications for the market. First, the news that Cyber Monday has become the biggest online shopping day in the US not only reinforces the trend of e-commerce growth but also signals a robustness in consumer spending that may be an indicator of consumer confidence. With the advancement of technology and the prevalence of digital in our lives, technology, logistics, and e-commerce companies like Amazon, FedEx, and Shopify may see their stocks benefiting this holiday season.

On the other hand, the threat of Trump to impose 100% tariffs on BRICS countries led to a historic devaluation of the rupee, reflecting on currencies and emerging markets as a whole. Geopolitical tension and the strengthening of the dollar suggest a cautious environment for investors in emerging market assets, highlighting the importance of diversifying investments in strong currencies or defensive assets like gold, which reached historical highs this year.

Cryptocurrencies, particularly Bitcoin and Ethereum, have seen a dramatic increase in institutional interest, with ETFs of these cryptocurrencies reaching record inflows. This, along with Trump's favorable position on cryptocurrencies and MicroStrategy's new billion-dollar investment in Bitcoin, signals an upward trend for the sector. Bitcoin, in particular, is projected to reach an "ultra high" in the next two months by on-chain analysts, bringing opportunities for investors willing to tolerate the volatility of this market.

The news of additional US support for Ukraine with $725 million in military aid may have indirect effects on various sectors, especially regarding European energy security, as it increases tension in the region. This points to the relevance of investments in alternative energies or companies involved in defense, as European countries may seek to reduce their dependence on external and potentially unstable sources of energy.

### Insights and Asset Suggestions:

1. Technology and E-commerce: Stocks of e-commerce giants should be closely monitored, given the strength of online consumption evidenced by Cyber Monday. Companies with strong logistics and digital infrastructure may also benefit.

2. Defense and Alternative Energy: The increase in military aid to Ukraine and geopolitical tensions suggest good prospects for companies in the defense sector and investments in renewable energies, which may gain emphasis in Europe.

3. Cryptocurrencies: With the increase in institutional interest and recent massive investments, Bitcoin and Ethereum emerge as potential assets for portfolio diversification, especially for investors seeking exposure to higher-risk assets with the possibility of significant returns.

4. Gold and Commodities: The news of gold reaching historical highs reinforces its status as a safe haven in times of economic and political uncertainty. Investing in gold or related ETFs may be a prudent strategy.

### Risks and Opportunities:

Volatility in emerging markets and geopolitical uncertainty pose significant risks, recommending caution and diversification. On the other hand, developments around cryptocurrencies, the e-commerce boom, and changes in the energy landscape bring clear opportunities. The key is to balance the search for returns with risk minimization, preferably through diversification and a focus on assets with solid fundamentals or long-term growth trends.

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