Geekpark.net - January 25, 2024
作者 | 幸芙 编辑 | 郑玄 巨量引擎是国内头部广告投放平台,企业在这里花钱投入,希望把产品推向更多用户、获得更多销售收入——但这一直是一个相当复杂、繁琐的工作,企业往往需要一支庞大的广告投放团队做支持。 依赖人力的问题不止是要花钱雇人这么简单:人的投放经验很难总结和复制,有人甚至戏称这是一门「玄学」;人无法 24 小时盯盘,可能错失流量机会;人的操作可能会犯错,带来很大损失……在巨量引擎产品运营中台负责人于粟天看来,投放人力成本攀升、投入产出比不满意等,一直是企业普遍面临的难题。 而科…
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