这款自动化工具，让广告投放从「玄学」变成「科学」

Geekpark.net - 25 januari 2024

这款自动化工具，让广告投放从「玄学」变成「科学」

作者 | 幸芙 编辑 | 郑玄   巨量引擎是国内头部广告投放平台，企业在这里花钱投入，希望把产品推向更多用户、获得更多销售收入——但这一直是一个相当复杂、繁琐的工作，企业往往需要一支庞大的广告投放团队做支持。 依赖人力的问题不止是要花钱雇人这么简单：人的投放经验很难总结和复制，有人甚至戏称这是一门「玄学」；人无法 24 小时盯盘，可能错失流量机会；人的操作可能会犯错，带来很大损失……在巨量引擎产品运营中台负责人于粟天看来，投放人力成本攀升、投入产出比不满意等，一直是企业普遍面临的难题。 而科…

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