Snap Boosts Digital Ad Platform to Compete with Meta, TikTok

Biztoc.com - 21. november 2024

Snap Boosts Digital Ad Platform to Compete with Meta, TikTok

Snap wants to know what makes you head to the checkout. The company is seeking to patent a system for “predicting a conversion rate” for advertisements. To put it simply, Snap’s tech uses machine learning to determine the likelihood that users will be hooked…

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