连亏十余年，非洲最大跨境电商平台关闭多地业务

Cnbeta.com.tw - 12 Kasım 2024

连亏十余年，非洲最大跨境电商平台关闭多地业务

海外亚马逊和Temu之间的竞争正酣，而非洲电商市场则在相对独立的环境中稳步发展。尽管国际巨头在非洲市场的布局日益加深，但非洲本土电商平台Jumia依然在这片古老的大陆上深耕着自己的“一亩三分地”，它是非洲电商市占率第一的电商平台，占据非洲电商市场超24%的市场份额。 2019年4月，Jumia在纳斯达克上市，成为首家在美国上市的非洲电商企业。在2021年“黑五”期间，其GMV达到1.5亿美元，同比增长30%，订单数量达到430万，同比增长39%。近日，Jumia最近宣布了一个重大决定：他们决定关闭其在南非、喀麦…

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